ABOUT ME
Reliable and detail-oriented product marketing manager with a long history in digital marketing, passionate about helping companies achieve growth through high-quality content creation.
LOCATION:
Belgrade, Serbia
EDUCATION:
International University of NP
Belgrade department
(10/2006 – 06/2011)
uninp.edu.rs
Degree:
English Language and Literature Major
CERTIFICATES:
Digital Product Management Specialization
(University of Virginia)
Social Media Certified
(HubSpot Academy)
Marketing – Inbound Certified
(HubSpot Academy)
THINGS I LIKE:
The sea, music, drumming, fantasy/sf,
cycling, basketball
LANGUAGES:
Serbian (Native proficiency)
English (Native proficiency)
Russian (Limited proficiency)
CONTACT:
email: borisjeric@gmail.com
cell: +381652221684
ln: inkedin.com/in/boris-jeric-3306182
skype: boris.jeric
SKILLS:
Design: branding, web design, marketing collateral (including digital and print)
• Copywriting (SEO-minded)
• Video marketing/motion graphics
• Social media marketing
• Experience with marketing strategy
• Experience with email marketing
• Experience running PPC campaigns
• Good reporting and presentation skills
• Good at working directly with the client, if needed
• Product management skills
• Experience working in large teams
• Experience running small teams
SOFTWARE:
Adobe Photoshop, Acrobat, Premiere and After Effects, Figma, Hubspot, MailChimp, Litmus, HotJar, FullStory, Google Analytics, Mozz, ZenDesk, Customer.io, Jira/Trello, limited Salesforce proficiency, Microsoft and Google business suites and many more…
VOLUNTEER EXPERIENCE:
Charity work for the Animal Shelter “Oaza”, Avala / foster care of abandoned dogs (2016 – 2020)
SUPPORTED CAUSES:
“Pružimo ruku deci” (Charity) / Collection, storage and distribution of humanitarian aid for the “Drop in Shelter” action of Center for Youth Integration, cim.org.rs (2016 – present)
Relevant work experience:
Product Marketing Manager
Kontak (getkontak.com) 06/2020 – present
Veterinary VoIP phone services/Unified customer communications platform
• Primary content creator for all marketing output, both copywriting and design (web design, brochures, one-pagers, fold-outs, e-books, infographics, flyers, trade show booth design, video marketing)
• Participating in creation and implementation of companies’ marketing strategy and co-marketing initiatives
• Answering and reporting directly to the CEO
• Close collaboration with Sales and Support teams
Additional:
• Assisting in the integration of 2 additional products into the product suite
• Working with the dev team on the product roadmap
• Implementing new operational procedures for 2 remote teams (Philippines and Mexico)
• Launch and management of the BI tool
• Presenting and onboarding corporate clients onto the product suite
Marketing Specialist – Video Marketing
Paycor (paycor.com) 05/2019 – 04/2020
Global HCM provider
• Working as a part of a large Design team
• Comprehensive audit and production plan for company’s video marketing efforts
• Production of product and marketing videos, including motion graphics
• Various graphic design work (social media, product collateral)
Marketing Team Lead
Ximble (ximble.com) 06/2018 – 04/2019
Cloud-based SaaS company specializing in Employee Scheduling and Time Tracking
• Management of an internal team of 4 associates in various marketing and sales initiatives, in line with company marketing strategy
• Coordination with various internal and external associates, teams and agencies
Digital Marketing Manager
Ximble (ximble.com) 09/2016 – 06/2018
Cloud-based SaaS company specializing in Employee Scheduling and Time Tracking
• One of the primary drivers of a company-wide rebranding campaign
• Production of social media content and management of all company accounts
• Creation of content for and management of company’s Email Marketing campaigns
• Management of company’s PPC campaigns (online advertising via LinkedIn, Facebook, Instagram, Google)
• Comprehensive weekly reporting on various campaign and traffic metrics and KPIs
• Prospecting/social selling using LinkedIn Sales navigator
• Production of a large number of product explainer videos, using internal company resources
• Monitoring of web traffic and user behaviour through web analytics tools such as Google Analytics and HotJar/FullStory to identify opportunities to reduce friction and improve UI/UX
• Cooperation with the Product team on implementing findings
• Coordination of an internal team of 2 associates